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Ailing Sports Car Gets Personality Makeover In New Campaign From Campbell-Ewald
DETROIT–General Motors’ Chevrolet division this week will give its restyled Camaro a new personality and a larger advertising budget in an effort to reverse the car’s sales slump.
Two new 30-second TV spots break Oct. 14 from Campbell-Ewald Advertising in Warren, Mich., Chevrolet’s national agency.
“Pass” starts with bluesy rock music as the camera cuts between shots of motorcycles and the Camaro. A voiceover warns, “We wouldn’t recommend trying this in just any car,” as the Camaro makes its way through a stream of bikers.
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