Calvin Klein Touts Sportswear via TV

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DALLAS In an effort to entice holiday shoppers, Calvin Klein breaks a TV effort today for various product lines.

This marks the first TV work for Calvin Klein’s sportswear and related apparel, though it often crafts spots for its underwear and fragrances.

The 30-second commercial was developed by Calvin Klein’s in-house agency CRK Advertising and directed by Fabien Baron of Baron & Baron. Scenes were shot on the streets of downtown Los Angeles and at a private residence in the Hollywood Hills.

The





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