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How do you reach hard-core consumers who are passionate about their food?
With the Foodie, of course.
Dallas-based Richards Interactive has scored a hit with the online newsletter which aims to keep Central Market customers coming back.
The weekly e-zine alerts upscale shoppers to current specials, provides recipes that require exotic ingredients and posts schedules for the store’s upcoming cooking classes.
Since its launch last September, the Foodie has quadrupled its subscriber base to more than 10,000 readers, according to the agency.
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