Calling All Avatars

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NEW YORK Who wants a talking avatar as their ringtone?

InPhonic, an e-tailer of wireless products and services, is betting that the answer is “U-Doo,” its name for a social networking program devised for Wirefly.com, the company’s Web emporium that offers discounted mobile devices and consumer plans.

The program allows users to e-mail personalized avatars and messages. The avatars’ sound and image appear on mobile screens when their real-world alter egos call.

The company is also trying to provide “an easy-to-use application demonstrating the capabilities of the phone beyond voice,” said Sean Mallon, vp and general manager of mobile content services at InPhonic.

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