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With Breast Cancer Awareness Month under way, the National Breast Cancer Coalition has unveiled a national campaign intended to call attention to the fight to eradicate the disease.
The print effort, created pro bono by McCann-Erickson in Washington (which closed its doors last month), uses construction symbols to convey its message.
A bulldozer moving dirt in one ad is meant to sym bolize “pushing in the right direction” to stop breast cancer, while a tool belt in another is accompanied by the text, “Effectively using every tool.
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