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DALLAS Cool Cuts 4 Kids, one of the nation’s largest chains of haircutting salons for children, has hired Calise and Sedei to make over the company’s customer loyalty program, the agency said.
The value of the account is estimated at $1 million. Calise and Sedei, a Dallas independent, was chosen after a review, the agency said. The other contenders were not disclosed.
“It’s a new category for us, even though it does leverage our retail experience,” said agency principal and co-founder Charlie Calise.
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