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LOS ANGELES Interpublic Group’s Campbell-Ewald has won strategy, creative and media duties for the California Association of Realtors following a review, the agency confirmed.
The review launched in December 2005. O’Leary & Partners, Irvine, Calif., was the incumbent.
“In the challenging process of buying or selling a home, realtors are a consumer’s best ally,” the association’s president, Vince Malta, said in a statement. “Campbell-Ewald Los Angeles will help us further communicate the advantages to consumers.”
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