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Get ready for at least three more years of “Got milk?”
That’s the word as 83 percent of California Milk Processor Board members voted by mail this month to continue their marketing program, featuring Goodby, Silverstein & Partners’ famous “Got milk?” TV and outdoor campaign, now in its eighth year. Anita Santiago Advertising, Santa Monica, Calif., handles Hispanic ads.
The vote affects the two national milk boards—MilkPEP in Washington, D.C., which represents the processors, and Dairy Management Inc.
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