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LOS ANGELES The California Lottery expects to issue a final request for proposal for its four-year, $100 million general market advertising account by the middle of next week, according to a letter posted today on the lottery’s Web site.
The lottery had posted a draft RFP to its Web site on Oct. 14 and asked agencies to provide feedback on the document prior to the release of the final RFP [Adweek Online, Oct. 14].
While the lottery anticipated issuing the RFP today, the three-page letter from Lottery contract services manager Shannon Gordon instead stated that the lottery had received “many constructive comments from interested agencies” and outlined what she described as “major changes that may impact the preparation of a response to the RFP.”
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