Calif. Utility Spots Highlight Trust

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SAN FRANCISCO Masius today launches two new spots for Touchstone Energy Cooperative, a Virgina-based utility collective with affiliates in 44 states including California.

In “Under Control,” a minivan-driving mother overwhelmed with responsibilities and rising retail prices is comforted by the fact that her energy company is trustworthy.

“Turning On the Lights” touts the co-op’s reliability of service, showing a young father moving from room to room as lights illuminate his house. “In a Touchstone Energy Cooperative, the people have the power” continues as the tagline.



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