Calif. Lottery Selects FCB

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LOS ANGELES — The California State Lottery today named Foote, Cone & Belding in San Francisco as the successful bidder in the review for its five-year, $125 million advertising account, a lottery representative said.

Finalists also included the incumbent, Grey in Los Angeles, as well as crosstown shops DDB and McCann-Erickson.

The review was the second one conducted by the lottery this year. DDB had been named the successful bidder in a review that concluded in January.



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