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BOSTON The California Avocado Commission has hired Select Resources International to conduct a search for a new public relations agency to handle its U.S. PR account.
Incumbent Intergrated Marketing Works in Irvine, Calif., which has handled the CAC’s PR business for 18 years, was not invited to participate in the review, according to SRI, Santa Monica, Calif.
Search parameters include an agency with food and nutrition experience and a strong Southern California office presence.
Over one dozen requests for proposals have been sent out to both large national and boutique agencies.
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