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LOS ANGELES The California Department of Health Services has named three finalists in the review for a three-year, $28 million effort to promote its California Nutrition Network and California 5 a Day campaigns, sources said.
They are: Omnicom Group’s GMMB in Los Angeles and independents Mering & Associates and Runyon Saltzman & Einhorn, both in Sacramento, Calif., sources said.
The Sacramento-based client did not return calls. Agency officials declined comment.
Each contender has partnered with various specialty shops for the pitch.
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