Calendar Of Events

2005 AICP Show: the art & technique of the american television commercialDallas, Oct. 19This event, to be held at the Dallas Museum of Art, will also be held Nov. 17 in Chicago. For more information, call (214) 655-2662, or visit www.aicp.com.THE NEXT BIG IDEA: THE FUTURE OF BRANDED ENTERTAINMENT This event will examine the convergence of marketing, music, sports and Hollywood. Discuss innovative strategies, including how to move beyond traditional licensing agreements and product placement to entertainment-as-marketing events. Hosted by Adweek Magazines, Billboard, The Hollywood Reporter and Nielsen Entertainment, this event will be held at the Grand Hyatt. For more information, contact Jaime Kobin at (646) 654-5169, or visit www.thenextbigidea.com.the wave of innovation: technology services luncheonDiscuss the challenges and opportunities in marketing technology. Hosted by The Advertising Club and USA Today, this event, to be held at the Roosevelt Hotel, will feature guest speakers from IBM, America Online, Sharp Electronics and Xerox. Cocktails and lunch will be provided. For more info, visit www.theadvertisingclub.org.Chief Marketing Officer Council Summit 2005Monterey, Calif., Oct. 27-28High-level marketers will articulate the importance of the On-Demand Marketing™ model. Focus on the adoption and implementation of systems and practices to better serve sales constituencies; further the delivery, availability and control of marketing content and digital assets; introduce greater operational visibility, accountability and governance into the marketing organization; and more. Executives from IBM, HP, Xerox and Intel will give real-world insights on best practices as well as pain points. The CMO Council is a group of more than 1,500 high-level marketers dedicated to knowledge exchange and thought leadership. For more information, visit www.cmosummit.org.2005 Creative SymposiumSt. Louis, Oct. 28This program will benefit agency creatives of all levels. Executives from top agencies will show their reels and discuss how to develop superior work. Speakers include Hal Riney, former chairman, Publicis & Hal Riney, San Francisco; Daniel Russ, svp and group creative director, GSD&M, Austin; Martin Orzio, evp and chief creative officer, BBDO Chicago; and others. This event, sponsored by the 4A's St. Louis Council Board of Governors, will be held at The Sheldon Concert Hall. For more info, e-mail Bob Linden at bobl@aaaa.org.all access pass: behind the scenes of branded entertainmentNew York, Nov. 1Take a look at branded entertainment, from the development of a concept to the execution of a campaign. A panel of marketing and advertising executives will discuss the advent of branded entertainment and how they see its future growing. Such topics include the history and future of branded entertainment; selling branded entertainment to clients; and measuring results. This event, sponsored by the Ad Club's Young Professionals Committee, will be held at the MSN offices. For more information, call (212) 533-8080, or visit www.theadvertisingclub.org.advertising production club of new york's 37th annual Fall Dinner Dance The Advertising Production Person of the Year (APPY) awards will be presented along with cocktails, dinner and dancing. This event will be held at the Roosevelt Hotel. For more information, e-mail admin@apc-ny.org.Client Compensation Discussion: Value/Performance Based ApproachesDearborn, Mich., Nov. 15Sponsored by the 4A's Michigan Council, this event deals with value- and performance-based approaches. Agency compensation is a major challenge for both agencies and advertisers. The issues are all too familiar: Cost-based arrangements cap the agency's profit potential, limit growth and often omit legitimate costs from fee calculations; procurement's focus is on getting more work at lower cost; and clients need to verify that they are receiving fair value from their marketing investment. Tom Finneran, 4A's evp, agency management services, will discuss compensation benchmarks, emerging trends and alternate approaches. This event will be held at the Dearborn Inn. For more info, contact Bob Linden at bobl@aaaa.org, or visit www.aaaa.org.2005 4A's Agency Public Relations ConferenceNew York, Nov. 15Titled "Reputation Management: Our Agencies, Our Clients, Our Industry," this conference, held at New York University's Kimmel Center, will address best practices. Speakers include Chuck Porter of Crispin Porter + Bogusky, Helio Fred Garcia of Logos Consulting Group, Keith Reinhard of DDB Worldwide and Tim Williams of Ignition Consulting Group. For more info, visit www.aaaa.org.The Future Direction of Online Advertising New York, Nov. 16Get a close interactive look at some of the best interactive and multidimensional campaigns of 2005, including work by Audi, Pepsi and Virgin Atlantic. Hear what makes these award-winning interactive campaigns stand out from all the others. Panelists include Frank Cooper III, vp, promotions, interactive & entertainment marketing, Pepsi-Cola North America; Chris Rossi, vp of marketing, Virgin Atlantic; Jeff Steinhour, managing partner, Crispin, Porter + Bogusky; and Brad Brinegar, McKinney + Silver. Jerry Shereshewsky of Yahoo! will lead the discussion, to be held at the Millennium Broadway Hotel. Cocktails and lunch will be provided. For more info, call (212) 533-8080, or visit www.theadvertisingclub.org.silver medal luncheon The Advertising Club of Metropolitan Washington, in collaboration with the American Advertising Federation, each year honors a person who has made outstanding contributions to advertising and has been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. This luncheon, which began in 1975, will be held at The Washington Post. For more info, call (703) 683-5954, or visit www.dcadclub.com. Please send calendar listings to Diana Lee at dlee@adweek.com.

Brand Marketing

Calendar Of Events

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff