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Calendar of Events

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'THE DIFFERENTIATION CRISIS: HOW MARKETING SCIENCE KILLS BRANDS' New York, March 24

Presented by the New York American Marketing Association, the "Perspectives on Effectiveness" event takes place at Lighthouse International. For info or to register, call (212) 687-3280, ext. 221, or visit www.nyama.org.



MULTICULTURAL MARKETING FOR INSURANCE AND FINANCIAL SERVICES

Held by The Center for Business Intelligence at the New York Marriott East Side. For info or to register, call (800) 817-8601, e-mail cbireg@cbinet.com or visit www.cbinet.com.



'CREATIVITY IN THE CINEMA' LUNCHEON New York, March 31

Presented by The Advertising Club and Screenvision at The Plaza Hotel. For info or to RSVP, call Shannon Donnelly at (212) 533-8080, ext. 210; for further info, visit www.theadvertisingclub.org.



ADVERTISING AGENCY LEADERSHIP SUMMIT

The conference, themed, "Forget Survival. Recharge Your Agency. Focus on Prosperity!" will be held by Sanders Consulting Group at the Marina del Rey Courtyard Marriott. For info or to register, visit www.agencysummit.com; to register by phone, call (800) 899-1538.



IN SEARCH OF BUSINESS ; ;

Presented by Adweek Magazines and Laredo Group at the Hilton Los Angeles Airport Hotel, the Westin New York at Times Square and Chicago's Westin River North. For info, visit www.insearchof business.com, e-mail mpollock@adweek.com or call (888) 536-8536.



4A'S MANAGEMENT CONFERENCE

Held by the American Association of Advertising Agencies at the Ritz-Carlton South Beach. For info, contact Michelle James at (212) 850-0735 or mjames@aaaa.org, or visit www.aaaa.org.



MATRIX AWARDS

Themed, "Born Leaders—Women Who Change the World," the event is presented by New York Women in Communications and hosted by Cosmopolitan and CosmoGIRL! at the Waldorf-Astoria. A conference, "NYWICI Salutes the Most Inspirational Women in Communications," follows on April 20. For info, call (212) 297-2133 or visit www.nywici.org.



ARF CONVENTION & RESEARCH INFOPLEX

Held by the Advertising Research Foundation at the Marriott Marquis. For info on becoming an exhibitor, presenter or sponsor, contact Enid Roach at (212) 751-5656, ext. 228, or enid@thearf.org. For general info, call (212) 751-5656 or visit www.thearf.org.



CLIO FESTIVAL

Takes place at The Eden Roc Resort & Spa. For info, visit www.clioawards.com or call (800) WIN-CLIO.



INTERNATIONAL ADVERTISING FESTIVAL

For info, call 44-20-7291-8444 or visit www.canneslions.com.



'THE HOLLYWOOD REPORTER' KEY ART AWARDS

The Hollywood Reporter names the best motion-picture and home-entertainment marketing materials at the Kodak Theatre. For info, contact Marc Romeo at (323) 525-2003 or mromeo@hollywood reporter.com, or visit www.HollywoodReporter.com/keyarts.



AUTOMOTIVE INTERACTIVE MARKETING SYMPOSIUM

Presented by the Direct Marketing Association of Detroit at the Ritz-Carlton. For info, call (248) 478-4888 or visit www.dmad.org.



THE NEXT BIG IDEA: THE FUTURE OF BRANDED ENTERTAINMENT

Presented by Adweek, Brandweek, Mediaweek, The Hollywood Reporter, Billboard and Sporting Goods Business in association with The NYU-Stern School of Business at the Sheraton New York Hotel and Towers. For info, contact Matt Pollock at (646) 654-5164 or mpollock@adweek.com, or visit www.thenextbigidea.com.



EDITOR & PUBLISHER AND MEDIAWEEK'S INTERACTIVE MEDIA CONFERENCE & TRADE SHOW

Presented by Editor & Publisher and Mediaweek at the Hyatt Regency on Peachtree Street. For info, contact Matt Pollock at (646) 654-5164 or mpollock@adweek.com, or visit www.interactivemediaconference.com.



EDITOR & PUBLISHER AND MEDIAWEEK'S 9TH ANNUAL EPPY AWARDS

Presented by Editor & Publisher and Mediaweek at the Hyatt Regency on Peachtree Street. For info, contact Matt Pollock at (646) 654-5164 or mpollock@adweek.com, or visit www.eppyawards.com.



ONE SHOW INTERACTIVE ; THE ONE SHOW AND ONE SHOW DESIGN

To enter, visit www.register.oneclub.com; for info, call Steve Marchese at (212) 979-1900 or e-mail oneshow@oneclub.com.



ADWEEK MAGAZINES' TECHNOLOGY MARKETING ICON AWARDS

Presented in conjunction with CEBIT America Conference & Expo at the Jacob K. Javits Center. For info, contact Matt Pollock at (646) 654-5164 or mpollock@adweek.com, or visit www.iconawards.com.



GRACIE ALLEN AWARDS

Presented by the Foundation of American Women in Radio and Television. Winners will be honored June 21-22 at the Hilton New York. For info, call (703) 506-3290 or visit www.awrt.org.



ART DIRECTORS CLUB AWARDS

For the first time, professionals and students in the fields of advertising, graphic design, interactive media, illustration and photography can register for the competition and pay for entries online at www.adcglobal.org/awards. Winners will be honored June 3 in New York. For info, call (212) 643-1440 or visit www.adcglobal.org.



EFFIE AWARDS MULTINATIONAL CATEGORY

The New York American Marketing Association introduces a multinational category for campaigns that have run in the U.S. and at least three other countries within the last four years. An entry form is available at www.effie.org/multinational.html. The Effie Awards will be held June 8 at the New York Marriott Marquis. For info, contact Lukas Pospichal at (212) 687-3280, ext. 226, or visit www.effie.org.



AICP SHOW

The Association of Independent Commercial Producers' "Art & Technique of the American Television Commercial" premieres June 14 at New York's Metropolitan Museum of Art. To enter, visit www.aicp.com/ entries; for info, call (212) 929-3000 or visit www.aicp.com.



FCS PORTFOLIO AWARDS

The Financial Communications Society will honor the best in financial-services advertising at New York's Grand Hyatt on May 6. For info on submitting entries, sponsorship opportunities or attending the event, visit www.fcsinteractive.com or call (718) 847-9051.