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Heide Gardner is determined to smash advertising’s “gray-flannel-suit kind of image.” As she put it, “You’ve got to put someone different in that suit, and you have to make sure that they’re visible.”

That, in a nutshell, is the main challenge facing the 46-year-old Gardner, the new director of diversity at Interpublic Group. Formerly vp of diversity and strategic programs at the American Advertising Federation in Washington, Gardner is charged with crafting policies to diversify IPG’s 49,000-strong global work force.

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