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Comfortable in his No. 2 role as management supervisor/partner at public relations agency Carmichael Lynch Spong, Kevin DiLorenzo was wary at first when Olson + Co. president John Olson approached him some four months ago about joining the shop.

“I thought initially they wanted to start a public relations arm,” said DiLorenzo, now svp, managing director at Olson + Co., a Minneapolis ad agency. “That didn’t interest me, because I was working for what I felt was one of the best firms in the country.”

But Olson wanted DiLorenzo, 38, to develop a complete array of integrated marketing at the $50 million independent.



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