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A STEP FURTHER: The Fifth Annual Asian American Advertising Federation Conference, "Asian American Advertising: Where Do We Go From Here," will take place at the W Hotel in San Francisco. Feb. 14. For info, visit www.3af.org or call (212) 242-3351.

THE WRIGHT STUFF: The Golden Mike Award will be presented to Bob Wright, vice chairman and executive officer of GE and chairman and chief executive officer of NBC, at a gala at the Plaza Hotel in New York. Feb. 24. The annual award, given by the Broadcasters' Foundation, honors outstanding contri butions to radio and television. For info, call (203) 862-8577, contact ghastings@broadcastersfoundation.org or visit www.broadcastersfoundation.org.

HALL-WARD BOUND: The American Advertising Federation will host the Advertising Hall of Fame at The Waldorf-Astoria in New York. March 18. Inductees will include Hall "Cap" Adams Jr., Phil Dusenberry, John Johnson, David Sarnoff and Dave Thomas. For info, visit www.aaf.org or contact Lisa Rubin at (800) 999-2231 or lrubin@aaf.org.