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CALENDAR

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TOP TEN

The American Association of Advertising Agencies, The History Channel and USA Today will host Whassup in Advertising: A Celebration of the 10 Most Popular TV Commercials of the Last Quarter Century at Cipriani, 110 E. 42nd St., New York. Feb. 7. For info or to purchase tickets, contact Danielle Minogue at (212) 850-0735.

IN THE MIX

The Institute for Inter national Research presents its Marketing Mix Modeling for Profitable Sales conference at the Allerton Crowne Plaza in Chicago. March 21-22. For info, contact Simona Covel at scovel@iirusa.com or (212) 661-3500. To register, call (888) 670-8200, or visit www.iirusa.com/mar ketingmixmodeling.

DTC EVENT

The 2002 Recognizing Excellence Awards will take place in New York at a location to be announced. April 3. The awards show focuses on direct-to-consumer marketing and communications efforts. For info, visit www.rxawards.com; to reserve tickets, call (562) 598-7373.