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CALENDAR

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TOP MARKET
Internet marketing expert John Rudow will speak on "Total Customer Management: Maximizing the Value of Customer Relationships," at the monthly dinner meeting of the Sales & Marketing Association of Los Angeles. Sportsmen's Lodge, Studio City, Calif.
Info: (818) 755-4698
Oct. 7

AD SEARCH
Ad 2 Phoenix is seeking past members and memorabilia for an alumni party in October. Info: Kristina Paider (602) 906-7310 or Marlene Klotz (602) 207-3331

DIRECT TIME
The Direct Marketing Association will sponsor its 81st Annual Conference & Exhibition at the George R. Moscone Convention Center in San Francisco.
Info: (212) 790-1500
Oct. 11-14

SOFTWARE talk
The Advertising Print Production Association's next meeting will address the topic "Software We Love/Software We Use." The location is yet to be announced.
Info: (415) 905-4192
Oct. 27