The Massachusetts Interactive Media Council hosts a discussion on the future of independent Web shops. At 1 Main St., Kendall Square, Cambridge, Mass., from 7-9 p.m.
Info: (617) 227-2822
The Advertising Club of Greater Boston and the Greater Boston Chamber of Commerce present a luncheon honoring the winners of the 1998 Arnold Z. Rosoff Awards for achievement in workforce diversity. Keynote speaker: Wayne Budd, group president, Bell Atlantic. At the Fairmont Copley Plaza Hotel, Boston. Registration at 11:45; lunch at 12:15. Info: (617) 262-1100
The Connecticut Chapter of the American Marketing Association holds a breakfast discussion on how to evaluate the effectiveness of marketing efforts. At the Rusty Scupper, New Haven, Conn., 7:30 a.m. Info: (806) 721-7470