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AMA/RICHMOND, VA.





Meeting topic: values-based research using laddering techniques. Registration starts at 11:30 a.m. at the Downtown Club. Info: (804) 288-3417





MAY 20





4A'S SUMMIT/ATLANTA





The second annual Atlanta Creative Summit, sponsored by the Atlanta Council of the American Association of Advertising Agencies. Speakers include Stan Becker of Saatchi & Saatchi, Hal Tench of The Martin Agency, John Thorpe of Goodby, Silverstein & Partners and Kerry Casey of Carmichael Lynch. High Museum of Art in midtown, 8:15 a.m.-4 p.m. 4A's members, $99; nonmembers, $149. Register by May 8. Info: (212) 682-2500 or (404) 266-7512





MAY 22





PRSA/CHARLOTTE, N.C.





Marcia Scott, director of corporate communications for ValuJet Airlines, will speak at this month's luncheon meeting. SouthPark Suites Hotel, 6300 Morrison Blvd., beginning at noon. Members, $15; guests, $20. Info: (704) 331-8874





MAY 28





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