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CALENDAR

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MIX IT UP
The Los Angeles Advertising Women will host their first fall mixer at the California Yacht Club in Marina del Rey. Info: (800) 408-3481
Sept. 23
DRIVING ON
Among the featured speakers at the Advertising Club of Los Angeles' annual Motor City West luncheon will be Bryan Bergsteinsson of Lexus, Joe Fellona of American Isuzu Motors, Jeff Goodby of Goodby, Silverstein & Partners, Joe Eberhardt of Mercedes Benz, Ian Beavis of Lincoln-Mercury and John Hirschboeck of Young & Rubicam. Beverly Hilton Hotel, Beverly Hills, Calif. Info: (323) 782-1044
Sept. 24
by all accounts
New Directions 98, the third annual conference on refocusing the mission of account
service, will be held at the Hyatt Regency at the Embarcadero in San Francisco. Info: (800) 535-1812.
Sept. 24-25
DIRECT TIME
The Direct Marketing Association will sponsor its 81st Annual Conference & Exhibition at the George R. Moscone Convention Center in San Francisco. Info: (212) 790-1500
Oct. 11-1