Mike Cafferata has resigned as principal and creative director of Sturm Rosenberg Cafferata here, prompting a name change and executive search at the shop.
The healthcare specialty agency last week was renamed Sturm Rosenberg King, with the name of principal and operations director Donna King added to the door.
Cafferata "had a different philosophy" about the agency's direction and left "to pursue other interests," said Robert Rosenberg, principal and director of corporate development at the agency.
Cafferata, who had been with SRC and its predecessor, The Sturm Communications Group, for about six years, could not be reached for comment.
The newly christened Sturm Rosenberg King is now looking for a new creative director, with the help of consultant The Sandy Wade Co. in Chicago, Rosenberg said.
Rosenberg said the decision to add King to the agency's banner reflects the growing importance of operations, formerly considered a behind-the-scenes task, at the agency.
"Philosophically, the name change recognizes there are no more silent partners," Rosenberg said.
Rosenberg and Cafferata joined Arthur Sturm Jr. as name partners in the agency in 1994. King was named a principal at the agency at the same time.
Sturm Rosenberg King has 20 employees and claims billings of approximately $20 million.
The agency's clients include Abbot Laboratories, BJC Health System in St. Louis and the University of Illinois at Chicago Medical Center.