Caesars Selects Leo Burnett

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BOSTON Leo Burnett has confirmed adding the account of the Caesars casino brand following a review. Caesars is a unit of Harrah’s Entertainment.

Caesars spent slightly more than $20 million in domestic measured media last year and about $15 million on ads through the first eight months of 2007, per Nielsen Monitor-Plus.

Advertising for the flagship Caesars Palace in Las Vegas had been handled by hometown shop R&R Partners. Work for Caesars in Atlantic City, N.J., was handled in-house.



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