Cadillac Unveils Campaign

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CHICAGO Cadillac’s first work from Modernista! introduces the theme “Life. Liberty. And the Pursuit” in an attempt to connect with a younger generation of potential customers.

“We have raised awareness and achieved good momentum with the Cadillac brand,” said Cadillac global marketing director Liz Vanzura, in a statement. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”

The independent agency in Boston added the creative portion of Cadillac’s estimated $240 million ad account in two phases without reviews earlier this year.

According





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