Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT Cadillac will debut a 60-second spot during the second quarter of the Feb. 6 broadcast of the Super Bowl that spotlights the speed of the brand’s new V-series family of high-performance vehicles: the CTS-V, STS-V and XLR-V.
The spot, created by Chemistri of Troy, Mich., Cadillac’s agency, is titled “Barrels,” and it focuses on the vehicles’ ability to go from zero to 60 mph in under five seconds. The 60-second commercial will be repeated during the post-game show, along with a 30-second version.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in