Cadillac Rocks Out

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How Mark LaNeve used the classic brand’s past to reimagine its future.

Mark LaNeve arrived at General Motors in the spring of 2001, two years after Wayne Cherry ushered in the Art & Science design concept that would become the basis for a new product revolution at Cadillac. But LaNeve, 44, who took over for John Smith as general manager of the Cadillac division, had the tougher job: to bring sellable versions of radical new prototypes to market, wrapped in a contemporary vision of the brand—not as a 1950s maker of plush land yachts, but as a performance marque.

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