Cadillac Parking SUV In L.A.

D’Arcy Masius Benton & Bowles’ Los Angeles office will handle the launch of General Motors’ Cadillac division’s luxury sport utility vehicle this fall, said Steve Rosenblum, Cadillac’s advertising director.
DMB&B’s Troy, Mich., office remains the agency of record for the Cadillac account and will continue to handle the division’s other vehicle lines, but will not be involved on the SUV account, he said. “It’s entirely out of Los Angeles, which we think is going to bring some different insight,” Rosenblum said.