Cadillac Casts Travolta in Super Bowl Promo | Adweek Cadillac Casts Travolta in Super Bowl Promo | Adweek
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Cadillac Casts Travolta in Super Bowl Promo

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NEW YORK Cadillac has lined up John Travolta and others in the cast of MGM's upcoming feature Be Cool, to promote its sponsorship of Super Bowl XXXIX and support sales of the Cadillac V-Series performance vehicle.

The effort centers on a national short-film competition for aspiring filmmakers: make a five-second movie for a chance to attend a private screening of Be Cool with director F. Gary Gray in attendance. The feature is a sequel to Get Shorty, in which Travolta played a Cadillac-driving gadabout, Chili Palmer.

Be Cool cast members Travolta, Christina Milian and Cedric the Entertainer will judge finalists, with four winners from five categories to be announced in late February.

The winner of each category also gets a junket to London to watch the U.K. premiere of the movie. Grand prize winners get a 2005 Cadillac CTS-V. General Motors said, in a release, that the winning films would be shown "in a surprise format."

Cadillac will launch a Web site, "CadillacUnder5.com," on Feb. 6, Super Bowl Sunday, detailing the campaign with Travolta, as Palmer, exhorting site visitors to enter a film, and serving as a viewing kiosk for entries. The "under 5" parameter refers to a central tenet of the V-Series effort: that Caddie's performance cars do 0-60 in under five seconds.

Cadillac this year is touting the V-Series cars individually and together in ads breaking during the Super Bowl and post-game show; the latter is sponsored by the GM luxe brand. Besides 60-second spots, Cadillac will run five-second ads ruminating on the relative length of five seconds. Those ads will tout CadillacUnder5.com.