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NEW YORK Cadbury Schweppes Americas Beverages today said it has placed its domestic offline and online media chores in review.
Consultancy Roth Associates will manage the process and incumbent Mediaedge:cia, a WPP Group shop, has been invited to defend, the client said. MEC was not immediately available for comment.
Cadbury Schweppes spent $140 million on domestic ads last year, according to Nielsen Monitor Plus.
The search is expected be completed by end of year and will focus only on the beverage holdings.
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