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Looking to position its wood-care products as quality alternatives to better-known brands, Samuel Cabot has unveiled the broadest ad push in its 123-year history.
Created by the client’s in-house ad team, a series of 15 print executions begin rolling out nationwide this month in consumer, trade and specialty magazines. Running through the end of the year, the two-page spreads feature people who have enjoyed good results with Cabot products.
One ad features Walter and Debbie Thomas posing in front of their classic white colonial house.
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