Cablevision Unit Taps TBWA\C\D

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK TBWA\Chiat\Day here has landed creative duties on a new assignment from the digital marketing and commerce division of Cablevision Systems, the Omnicom Group agency said today.

The shop will develop ads and other types of marketing for the planned launch of new TV and online commerce offerings next year, as well as for Cablevision’s network ad storage service.

Sources estimated billings in excess of $20 million.

The Bethpage, N.Y.-based Cablevision met with several agencies, but sources said that the contest came down to TBWA\C\D and another shop that could not immediately be determined.

TBWA\C\D







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in