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NEW YORK Cablevision Systems has hired consultancy Matchworks to conduct an agency search for its Optimum suite of Internet and telephony services, sources said.
Questionnaires for the creative portion of the account were due back earlier this week, sources said. Red Tettemer in Philadelphia is the incumbent agency, but it could not immediately be determined whether the shop would defend. The shop did not return calls seeking comment.
Red Tettemer produced a $2 million regional Northeast campaign for the Bethpage, N.Y.,
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