Cable Upfront Pitches Roll

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The cable upfront season officially swung into action last week as Food Network and Turner Broadcasting’s TNT and TBS presented new shows to media buyers and the press. The frenzy will continue today as Bravo, which recently hit 50 million subscribers, unveils its new programming slate.

Rainbow-owned Bravo has turned its efforts to originals, adding five series by first quarter 2002. The It Factor, a 13-part series premiering in October, follows the audition trials of struggling New York actors.

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