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WASHINGTON Leading cable companies on Wednesday pledged renewed efforts to help customers block objectionable programming, with steps to include the display of ratings icons after each commercial break.
The move came as Congress considers bringing cable and satellite TV services under the same indecency strictures that affect broadcasters. Leaders who say they support the idea include the powerful chairs of each chamber’s commerce committee, but neither has pushed for a vote on the matter.
Cable companies will use public service announcements worth $250 million to remind families about parental content controls, and will provide similar notifications in monthly bills and Web sites, the companies said at a Washington press conference.
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