Cable Network Talks to Shops

ATLANTA TBS Superstation is talking to agencies as it prepares for a June 2004 relaunch, the client said. The client spent $15-20 million last year on ads, per TNS Media Intelligence/CMR.

The Atlanta-based company is looking at “multiple agencies to lead the Superstation’s June 2004 re-launch,” said TBS representative Walter Ward.

The agency chosen will oversee the “branding and creative” for all TBS franchises, said Ward. (The winning shop will not, however, work with sister stations such as CNN, TNT and Turner Classic Movies, as Adweek Online had previously reported based on misleading information provided by the client.)

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