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NEW YORK Publicis Groupe’s MediaVest has won media planning and buying for Comcast Entertainment Networks after a review, the client has confirmed.
The client spent $20 million on ads in 2005, according to TNS Media Intelligence.
The incumbent on the account was another Publicis unit, Starcom, which did not defend.
MediaVest beat out WPP Group’s MediaCom and independent Palisades Media Group.
MediaVest will handle the account out of its Los Angeles office.
The account includes E! Entertainment Television, Style Network and G4.
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