NEW YORK Cable Audit Associates, an auditing and consulting company serving the cable and satellite TV industries, has named veteran media executive Tom Sassos as its chairman.
Sassos, 51, is a partner of CAA's operating unit, MediaAnalysisPlus; both companies are based in Denver. In his new role, Sassos will continue to be stationed in the company's New York office, where he has been since leaving Mediaedge:cia and joining MAP last September. A member of CAA's board since the company's inception in 1986, Sassos replaces Alan Davis, one of CAA's founders, as the group's chairman.
In his dual role of partner of MAP and chairman of CAA, Sassos is charged with developing new services and attracting new business.
Among the companies for which MediaAnalysisPlus has worked since its formation in the fall of 2002 are Corona beer, Disney, Hewlett-Packard, Remy Amerique, Sleepy's and 1-800-FLOWERS.
Sassos began his career at Omnicom's BBDO as a media researcher and went on to become planning group head at WPP Group's Ogilvy & Mather, New York. He launched VSM Media with partners in 1988, and in 1998 the agency was bought by U.K.-based Tempus Group and its name was changed to CIA Medianetwork. In November 2001, WPP Group bought Tempus and merged CIA with The Media Edge. Sassos was named chairman of North American operations of the combined company, Mediaedge:cia.