Cable '04: Introduction

Change is usually a good thing, no matter the business you’re in, because it means you’re probably moving forward. Take Discovery Communications, one of the truly original brands in the cable industry. Not only has the company aggressively grown its roster of cable services, it has worked very hard to keep them all finely tuned, much like the machinery showcased on Discovery’s programs. Billy Campbell, who was hired by Discovery founder and chairman John Hendricks to revive the flagship channel’s sagging fortunes, has pulled off an impressive feat: changing attitudes, programming and ad sales, all without throwing the company’s heritage out the window.