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BOSTON Benjamin Moore said it has awarded its North American brand advertising account to Cramer-Krasselt/Hampel Stefanides following a review.
The shop’s first assignment is launching Aura, an interior paint line. Print and online ads are set to break by month’s end.
One headline for the initial push asks “What color is your Aura?” and invites consumers to “Discover the colors radiating from within.” The work shows silhouettes of women surrounded by multi-hued auras. Broader advertising for the Benjamin Moore brand will follow.
“This
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