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An average joe discovers his wife is moonlighting on an Internet porn site and a professional athlete rejects a contract as too generous in Cramer-Krasselt’s new $2-3 million campaign for Arizona’s Cliff Castle Casino.
The 30-second ads broke last month, and are the first from Phoenix-based C-K since it won the Native American casino’s business a year ago.
The idea was to break through the clutter of Arizona gaming advertising and convince potential customers to expect the unexpected from the newly refurbished casino.
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