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ATLANTA The “Naked Chicken” campaign Popeyes’ aired on national television last month is continuing on a new Web site the fast-food restaurant chain launched Wednesday.
The Web site, www.popeyesnakedchicken.com, includes a video of the spot and a mock press conference responding to critics of the nudity in the ad.
The campaign, created by independent Cramer-Krasselt in Chicago, introduced the company’s new Naked Chicken Strips, named for the lack of breading on them, in January. The 30-second spot featured a man in a Popeyes restaurant ordering the strips while naked.
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