C-K Looks for Kemper Difference

Cramer-Krasselt’s Peter Krivkovich isn’t that impressed with the current state of insurance advertising.
“It’s very vanilla,” said the Chicago agency’s president and chief executive officer.
C-K will try to break out from that pack in work for Kemper Insurance Companies, a $10-12 million account the agency won last week.
Finalists for the Long Grove, Ill., insurance company were Minneapolis shops Carmichael Lynch and Martin/Williams.
Neither Krivkovich nor Joel Borgardt, Kemper’s vice president of corporate marketing, would say if C-K presented a single winning creative idea.