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Even though Bozell stepped in to help Cook Marketing Communications defend the Winn-Dixie Stores business, the client awarded its $40 million account to Cramer-Krasselt after a year-long review.
“It’s been too long,” said Winn-Dixie representative Mickey Clerc, “but we saw the presentations and made our decision.”
The Chicago-based shop used all its resources, including staffers from Orlando, Fla., Phoenix and Milwaukee, to defeat 35-year incumbent Cook of Jacksonville, Fla.
The Bozell Group in New York assisted independent shop Cook during the pitch, which included personal appearances by Bo zell Group chairman and CEO Gene Bartley.
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