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CHICAGO Cramer-Krasselt here has resigned the La Quinta Inns & Suites business due to growing concerns over an emerging conflict with another account, Hyatt Hotels, according to the shop.
“As long as Hyatt was not in that space it was OK,” said agency CEO Peter Krivkovich. “But now they have Summerfield Inns and they’re launching Hyatt Place. It’s not a conflict yet, but it’s going to be.”
The shop, which added the La Quinta account in early 2005 without a review, will continue to work with the client through the next three months as it searches for a new agency, Krivkovich said.
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