Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LaSalle Bank continues to suggest it is the place for pro-active financial advice with a new outdoor and transit campaign that takes a mock-guerrilla approach.
Billboards from Cramer-Krasselt here employ fake ads for everything from pain relievers to a classic-rock radio station as backgrounds, over which is “pasted” a reminder from the Chicago-based bank.
“Stop feeling crummy” blares the headline of one ad, which shows cheesy lightning bolts radiating from a man’s head to indicate his pain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in