C-E, Grey Alive for $270 Mil. Kmart

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DETROIT Interpublic Group’s Campbell-Ewald and Grey Global Group have made the cut in Kmart’s $270 million agency review, according to sources.

Agencies not advancing include independent Doner, Southfield, Mich.; WPP Group’s J. Walter Thompson, New York and Havas’ Euro RSCG MVBMS Partners in New York, sources said. The incumbent, Omnicom Group’s TBWA\Chiat\Day in New York, declined to participate. The agencies, which presented to Kmart last week in Aspen, Colo., declined comment.

Kmart rep. Jack Ferry declined to reveal the finalists.



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