Young & Rubicam produced an ad earlier this month to commemorate the lighting of the new Met Life sign atop what used to be the Pan Am building in New York. (Though the airline had sold the building years earlier, its illuminated logo had remained.) As some mega-corporations stagger through the early '90s, such commemorative ads could constitute a growth category of sorts for ad agencies as new names replace the old. After all, there still are at least a few skyscrapers out there bearing the names of companies whose prospects are a lot less solid than the buildings themselves.
Copyright Adweek L.P. (1993)