Bye, Kids, I Must Be Off To The Shops | Adweek Bye, Kids, I Must Be Off To The Shops | Adweek
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Bye, Kids, I Must Be Off To The Shops

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Time with your children is precious, of course, but you can't take it to the store and buy stuff with it. No doubt that explains one of the findings of a reader poll by All You, the Time Inc. magazine sold strictly at Wal-Mart. Women were asked to say which of four things they'd most like to have more of: money, time for yourself, time with your husband or time with your children. Money was the clear winner (40 percent), with time for yourself the runner-up (23 percent). Husband time (picked by 17 percent) and children time (13 percent) were also-rans. Speaking of money, the women in the survey sample would have no trouble thinking of ways to spend an extra $100 a week on themselves (see chart below). And what if they were given the choice of being $10,000 richer or 10 pounds thinner? A landslide 81 percent would take the money and run (or amble). Among other findings: 57 percent of the women average six hours or less of sleep per night; 58 percent spend at least three hours per day online; and 51 percent would get plastic surgery if it were free, with tummy tucks and liposuction the most coveted varieties.